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How Lilly is narrowing the GLP-1 revenue divide with Novo Nordisk — in charts

By Brian Buntz | August 15, 2024

Ozempic is still the GLP-1 king, but Lilly is rapidly gaining market share, with its Q2 2024 sales reaching $3.01 billion compared to Novo Nordisk’s $5.38 billion.

In terms of Q2 quarterly sales, Lilly’s chronic weight management therapy Zepbound in particular is growing quickly with 140% growth between Q1 and Q2. Mounjaro, which, like Zepbound is also tirzepatide-based, saw 71% growth. Meanwhile, Novo Nordisk’s GLP-1 franchise showed more modest quarterly growth rates in the first two quarters. Rybelsus led Novo’s portfolio with an 18% increase, while Ozempic and Victoza saw slower growth at 3.83% and 3.85% respectively.

Novo Nordisk’s semaglutide formulations, Wegovy and Rybelsus, led the company’s Q2 2024 growth with year-over-year increases of 53% and 49%, respectively. Ozempic, another semaglutide product, saw a 30% increase, while even the older Victoza (liraglutide) grew by 21%, driven by a 113% surge in North American demand. Sales in other regions dipped.

Despite Lilly’s statement in its Q2 report that Mounjaro lacked meaningful year-over-year comparisons, sales data for Q2 2024 was as the therapy won FDA approval on May 13, 2022 for the treatment of type 2 diabetes. In Q2 2024, the drug experienced a 215.5% year-over-year sales bump. At the same time, Lilly’s established GLP-1 product Trulicity (dulaglutide) saw a 31% dip, pointing to some cannibalization by its newer offerings.

Below, meaningful Zepbound data were not available to graph:

For the time being, Novo Nordisk’s Ozempic remains the dominant GLP-1 product with $4.20 billion in Q2 sales, outpacing its nearest competitor, Lilly’s Mounjaro, by more than $1 billion. Yet Lilly’s sales growth suggests a quickly closing gap, with Mounjaro’s 71% quarterly growth and Zepbound’s 140% quarterly increase.

Momentum for the GLP-1 drug class is likely to continue to build with Morgan Stanley projecting that roughly 10% of the U.S. population could on the therapies as of 2034. Novo Nordisk and Lilly are likely to command a significant share of the market for years to come, with Morningstar projecting the companies would retain 80-90% or more of the GLP-1 market share for the foreseeable future.

Data in the analysis was sourced from quarterly reports from the respective companies. DKK was converted to USD at a rate of 6.8777.


Filed Under: Metabolic disease/endicrinology
Tagged With: diabetes treatment, Eli Lilly, GLP-1 drugs, Novo Nordisk, semaglutide, Tirzepatide, weight management
 

About The Author

Brian Buntz

As the pharma and biotech editor at WTWH Media, Brian has almost two decades of experience in B2B media, with a focus on healthcare and technology. While he has long maintained a keen interest in AI, more recently Brian has made making data analysis a central focus, and is exploring tools ranging from NLP and clustering to predictive analytics.

Throughout his 18-year tenure, Brian has covered an array of life science topics, including clinical trials, medical devices, and drug discovery and development. Prior to WTWH, he held the title of content director at Informa, where he focused on topics such as connected devices, cybersecurity, AI and Industry 4.0. A dedicated decade at UBM saw Brian providing in-depth coverage of the medical device sector. Engage with Brian on LinkedIn or drop him an email at bbuntz@wtwhmedia.com.

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