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Projecting the top 20 Big Pharma firms of FY2024

By Brian Buntz | November 17, 2024

different bills and bottles for pharmaceutical and healthcare medication and drug research labs concepts with copy space area

[sizsus/Adobe Stock]

The pharmaceutical industry’s traditional hierarchy continues to face dynamic shifts among the leaders. While Merck ($63.9B) and Pfizer ($62.5B) hold the top spots, double-digit growth from AstraZeneca (~18%), Eli Lilly (~34%), Novo Nordisk (~26%), and Amgen (~18%) signals an accelerating transformation in the sector’s competitive landscape.

The continued strength of the GLP-1 market continues to be a market disruptor, but the medications also face complex challenges in terms of accessibility, cost, and market penetration.

AstraZeneca was something of a surprise success story in a landscape where GLP-1 therapies loom large. Its strong product portfolio and performance across key therapeutic areas helped propel total revenue roughly 19% to $39,182 million in the first nine months of the year. Oncology, Cardiovascular, Renal and Metabolism (CVRM), and Respiratory and Immunology (R&I) saw growth rates of approximately 22%, 21%, and 24% respectively, complemented by 14% growth in rare disease. Key products like Farxiga and Enhertu contributed significantly, with growth rates of around 34% and 60% respectively in Q3. AstraZeneca also announced a $2 billion investment in U.S. R&D and manufacturing, and navigated regulatory challenges in China. As a result, AstraZeneca upgraded its full-year 2024 guidance, projecting high teens percentage growth for both Total Revenue and Core EPS.

Amgen also is experiencing robust growth, reporting aroughly 24% increase in product sales during the third quarter of 2024. Ten products achieved double-digit sales growth, including Repatha, Tezspire, Blincyto, Evenity, and Tavneos. The company’s acquisition of Horizon Therapeutics in October 2023 significantly bolstered Amgen’s revenue. In the first quarter of 2024, Horizon’s products contributed $914 million to Amgen’s total sales.

Yet leading 2024 in terms of overall revenue was Merck & Co., which continued to maintain a steady trajectory with projected worldwide sales between $63.6 billion and $64.1 billion, demonstrating approximately 5.8% to 6.6% annual growth. The company’s quarterly growth, however, has slowed, from 12% excluding foreign exchange in Q1 to 7% in Q3, indicating potential challenges even as Keytruda sales remain strong. Pfizer also continues to navigate a complex transition in a post-COVID landscape but the company had a standout third quarter despite anticipating an approximately 36% to 39% annual dip owing to decreased COVID-19 product sales.

Rank Company 2023 Revenue 2024 Projection Projected Growth Key Financial Highlights
1 Merck $60.12B $63.85B +6.2% Q1-Q3: 9%, 7%, 4% growth trajectory; Strong momentum ex-FX (Q1: 12%, Q3: 7%); Guidance: $63.6B-$64.1B
2 Pfizer $58.50B $62.50B +6.8% Q3 showing recovery: 31% growth; COVID impact factored into guidance; Recent guidance raise: $61.0B-$64.0B
3 Johnson & Johnson $54.76B $58.35B +6.6% Pharma segment guidance: 6.3-6.8% operational growth for 2024
4 Roche $51.45B $53.50B +4.0% Q1-Q3: Accelerating growth (2%, 5%, 9%); YTD: 6% CER growth; Mid-single-digit guidance
5 AstraZeneca $45.81B $54.00B +17.9% Consistent high-teens growth (Q1-Q3: 19%, 17%, 21%); YTD: $39.18B (+19%); Strong momentum across quarters. Guidance in the ‘high teens.’
6 Sanofi $46.59B $52.97B +13.7% Accelerating growth (5.7%, 10.2%, 15.7%); Strong Q3: €13.44B; Raised EPS guidance
7 Novartis $45.44B $49.94B +9.9% Steady growth (7%, 9%, 10%); Low double-digit guidance; Strong operating income
8 Bristol-Myers Squibb $45.01B $47.44B +5.4% Consistent growth (5%, 9%, 8%); ~5% revenue growth guidance; Solid Q2 performance at 9%
9 Eli Lilly $34.12B $45.70B +33.9% Market leading Q2/Q3 (36%, 20%); Clear guidance: $45.4B-$46.0B; Strong momentum in key products
10 Novo Nordisk $33.71B $42.50B +26.1% Q3: 21% growth; Wegovy sales up 84%; Ozempic sales up 28%; Guidance: 23-27% growth
11 GSK $37.73B $40.75B +8.0% Strong H1 (10%, 13%); Q3 moderation to 2%; Guidance: 7-9% turnover growth
12 Amgen $28.19B $33.30B +18.1% Consistent 20%+ growth; Q1-Q3: 22%, 20%, 23%; Guidance: $32.8B-$33.8B
13 Takeda $30.34B $32.00B +5.0% Strong H1: 14.1%, 13.4% growth; Raised forecast to ¥4,480B; Better than initial flat guidance. H1 growth of 13.4% (AER)/5.0% (CER); Raised forecast to ¥4,480B; Growth & Launch Products +18.7% (CER), 47% of revenue.
14 Gilead $27.12B $27.95B +3.1% Q3: 7% growth; Key products growing (Biktarvy +13%); Guidance: $27.8B-$28.1B
15 Bayer AG $19.56B $19.44B -0.6% Mixed Q3 performance: Nubeqa (+83%) and Kerendia (+96%) growth offset by Xarelto decline (-23%); Currency-adjusted growth +2.3%. Cautious 2025 outlook
16 Teva $15.85B $16.30B +2.8% Q3: 13% USD growth; Strong product performance; Guidance: $16.1B-$16.5B
17 Otsuka $14.32B $15.25B +6.5% Q3: 17% YoY growth; ¥1,730.1B forecast; Positive profit outlook
18 Viatris $15.43B $15.05B -2.5% -2.5% (-2.5% reported, +2% divestiture-adjusted operational) Key Financial Highlights: Q3: $3.8B (+3% divestiture-adjusted); Maintained guidance: $14.6B-$15.1B; +2% growth on divestiture-adjusted basis
19 CSL $13.31B $14.80B +11.2% CSL Behring: 14% growth; Seqirus: 4% growth; Strong NPATA growth
20 Regeneron $13.12B $13.85B +5.6% Q3: $3.72B (+11% YoY); Partner-recorded Dupixent sales +23% to $3.82B; Strong commercial momentum

Methodology

The revenue projections for 2024 were initially based on financial figures derived from the trailing four quarters of reported revenue and from the companies’ guidance. Data from company reports and finbox.com. For companies offering direct guidance, projections were aligned with the midpoint of the guidance ranges. For companies providing growth-rate guidance rather than specific revenue targets, projections were calculated using the implied growth ranges.

Diversified companies required segment-specific adjustments to accurately estimate pharmaceutical revenue. These adjustments included segment contributions of 63.67% for Johnson & Johnson, 71.6% for Roche, 33.8% for Bayer, 37.6% for Merck KGaA, and 13.0% for Abbott.


Filed Under: Pharma 50
Tagged With: Biotech Industry Trends, GLP-1 therapies, industry competitive landscape, pharma company growth, pharma market projections, pharma revenue 2024, pharmaceutical leadership
 

About The Author

Brian Buntz

As the pharma and biotech editor at WTWH Media, Brian has almost two decades of experience in B2B media, with a focus on healthcare and technology. While he has long maintained a keen interest in AI, more recently Brian has made making data analysis a central focus, and is exploring tools ranging from NLP and clustering to predictive analytics.

Throughout his 18-year tenure, Brian has covered an array of life science topics, including clinical trials, medical devices, and drug discovery and development. Prior to WTWH, he held the title of content director at Informa, where he focused on topics such as connected devices, cybersecurity, AI and Industry 4.0. A dedicated decade at UBM saw Brian providing in-depth coverage of the medical device sector. Engage with Brian on LinkedIn or drop him an email at bbuntz@wtwhmedia.com.

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