The Scott Partnership will present a short course entitled ‘Using the Media for Effective Communication’ at Pittcon 2009. The half-day course will analyze global media and evaluate how it can be used for improved business communication, and will take place at 8.30am on March 11, 2009 at the McCormick Place Convention Centre in Chicago, Illinois.
The course will focus on a range of topics including defining business objectives, effective online marketing, driving Web traffic, developing and implementing key messages, reaching target audiences, and campaign strategy. It is aimed at marketers, manufacturers, distributors and service providers targeting laboratories, and scientific companies, and The Scott Partnership welcomes anyone looking to learn about business-to-business media relations. The interactive course will draw on examples and case studies from The Scott Partnership’s wealth of public relations experience.
Filed Under: Drug Discovery