Medisafe, a provider of medication management platform with three million patient and caregiver registered users, announced today the official launch of Medisafe for Pharma.
Following a series of successful pilots and engagements over the past year and a half, Medisafe has now bundled a number of services into a software license that helps pharmaceutical companies increase adherence to their medications while gaining actionable de-identified insights generated by self-learning algorithms analyzing billions of user engagement data points Medisafe has collected to date.
Medisafe’s pharma offering simultaneously addresses all three major challenges attributed to non-adherence – patient quality of care (e.g. higher emergency and mortality rates), healthcare system costs (e.g. higher hospitalization rates) and lost revenues (e.g. fewer prescription refills). Pharma and pharmacies share the burden of lost revenues, estimated at $188 billion annually in the U.S. alone.
Medisafe said in a statement that the new offering significantly improves adherence from industry average rates. Pharmaceutical companies can co-brand and customize the Medisafe interface for their patients, while also targeting and engaging patients with educational content (e.g. videos, articles), patient assistance programs (e.g. copay cards), telecare services and other resources into the Medisafe “feed.”
“Medisafe for Pharma is an essential ‘Beyond the Pill’ initiative for any pharmaceutical or life sciences company looking to increase adherence while engaging and learning from patients in the real world. Medisafe is uniquely positioned to produce high-ROI engagements given the millions invested, experience amassed, and user base established in the three plus years since its launch,” said Jon Michaeli, Medisafe’s EVP of Marketing and Business Development.
Medisafe’s AI-driven personalized user interface (UI) delivers a tailored contextual experience to each user, and the company’s role as an unbiased third party assists patients with all of their medications to improve their health holistically.
Medisafe is a cloud-based platform that personalizes content, resources and interventions based on each user’s regimen, condition and specific circumstance. Medisafe touts nearly three million patient and caregiver users who have recorded over 370 million successful medication doses on their iOS and Android smartphones and tablets.
Filed Under: Drug Discovery
