Drug Discovery and Development

  • Home Drug Discovery and Development
  • Drug Discovery
  • Women in Pharma and Biotech
  • Oncology
  • Neurological Disease
  • Infectious Disease
  • Resources
    • Video features
    • Podcast
    • Voices
    • Webinars
  • Pharma 50
    • 2025 Pharma 50
    • 2024 Pharma 50
    • 2023 Pharma 50
    • 2022 Pharma 50
    • 2021 Pharma 50
  • Advertise
  • SUBSCRIBE

Evaluate accentuates shift to ‘big drugs for big diseases’ in 2030 projections

By Brian Buntz | July 10, 2024

Oncology remains a sales drive in Rx

[Source: Evaluate]

By now, almost everyone has heard about the meteoric rise of GLP-1 drugs, like Wegovy and Mounjaro. But a perhaps under-appreciated reality is that the GLP-1 obesity drugs are poised to drive record overall prescription drug sales growth and catapult Novo Nordisk and Eli Lilly into the upper echelon of Big Pharma companies by the end of the decade.

In its recent ‘World Preview 2024 – Pharma’s Growth Boost‘ report, Evaluate reckons that five metabolic diseases drugs — Ozempic, Mounjaro, Wegovy, and Zepbound and Cagrisema will jointly pull in more than $100 billion by 2030.

For now though, oncology remains the dominant force in the pharma market as the bubble chart above shows (note the size of the blue dot representing oncology sales). Oncology will remain the most valuable therapy area in 2030, with over $370 billion in forecast sales across all products. That is more than twice the totals for endocrinology (obesity & diabetes), immunology, and a resurgent CNS market.

As Novo Nordisk and Lilly grow, Pfizer looks to regain its footing

While the pandemic made Pfizer the world’s largest pharma firm in 2022, the company has struggled to regain its footing as pandemic fatigue set in. Merck & Co. edged out Pfizer in 2023 to become the world’s largest, even though its growth was tepid. Evaluate projects that Pfizer will further drop in the rankings to fifth place by 2030.

The Evaluate report highlights Pfizer’s exposure to upcoming patent expirations, especially for notable drugs like the blood thinner Eliquis (apixaban) and breast cancer drug Ibrance (palbociclib) in 2027/2028. These expirations threaten Pfizer’s revenue, although the company has moved to counter the trend through a series of aggressive M&A deals including Seagen (ADC specialist), Trillium Therapeutics (oncology), Biohaven (neurology), Global Blood Therapeutics (rare diseases), and Arena Pharmaceuticals (immunology and inflammation).

Obesity drugs are among the fastest growing type.

[Source: Evaluate ]

Tepid R&D growth expected in pharma by decade’s second half

Despite the industry’s focus on innovation, R&D spending growth is projected to slow significantly in the latter half of the decade. Evaluate concluded that pharma R&D spending is poised to “grow significantly more slowly in the second half of the decade than it did in the first.” It projects that the CAGR of more than 9% in 2016–2023 will shrink to below 3% between 2023–2030. Combined R&D spend of over $300 billion in 2024 (27% of sales) could fall to 21% of sales in 2030, Evaluate projects.

Oncology continues to drive the bulk of drug sales.

[Source: Drug Discovery & Development research]

Potential impact of the Inflation Reduction Act (IRA)

As many pundits have observed, the Inflation Reduction Act (IRA) could inject significant uncertainty into the pharma sector. While its full impact remains something of an open question, the law empowers Medicare to negotiate prices for certain high-cost drugs. Negotiations are already underway for medications including Eliquis, Xarelto, Jardiance, and Januvia, with Novo Nordisk’s semaglutide (Ozempic and Wegovy) expected to be subject to negotiation by the end of the decade. This shift in pricing power, coupled with the IRA’s differential treatment of biologics and small molecule drugs, could influence future R&D investments and potentially create challenges for companies seeking to bring new therapies to market.

Many questions remain unanswered as the implications of the IRA continue to unfold, but it could put pharma firms on the defensive. Evaluate notes: “Battles could re-ignite as the IRA provisions roll out, and forecasts may change as the true shape of the law is revealed. It is difficult to gauge whether – or how much – IRA is influencing pharma’s choice of modality and/or indication.”

Drug sales are likely to see robust growth in the coming years.

[Source: Evaluate]

On the rise of new modalities and likely sustained M&A activity

While established drug classes like GLP-1 agonists are poised to dominate the market in the near future, the Evaluate report also highlights the growing influence of novel therapeutic modalities. Advances in areas like antibody-drug conjugates (ADCs), radiopharmaceuticals, and gene therapies are opening up new possibilities for treating complex diseases. With a dozen ADCs already marketed, this red-hot class has attracted tens of billions worth of deals in the last two years, including Pfizer’s $43 billion acquisition of Seagen and AbbVie’s $10.1 billion Immunogen buy in 2023. Radiopharmaceuticals conjugate toxic radioactive isotopes to targeting ligands, offering similar innovation potential to ADCs and also attracting growing buyer interest and investment.

This drive for innovation is intertwined with a sustained wave of mergers and acquisitions (M&A). As the report observes, “M&A may be playing a relatively greater role given some pharmas’ need to replace genericising blockbusters.” The first half of 2024 saw close to $100 billion worth of Big Pharma M&A, putting this year on track to surpass 2023 – itself one of the top-three strongest M&A years in two decades. Companies facing looming patent cliffs are increasingly looking to acquisitions as a means to acquire promising assets and technologies, fueling further growth.


Filed Under: Metabolic disease/endicrinology, Oncology
Tagged With: Eli Lilly, GLP-1 agonists, Inflation Reduction Act impact, M&A in pharma, Novo Nordisk, obesity drugs, pharmaceutical market trends
 

About The Author

Brian Buntz

As the pharma and biotech editor at WTWH Media, Brian has almost two decades of experience in B2B media, with a focus on healthcare and technology. While he has long maintained a keen interest in AI, more recently Brian has made making data analysis a central focus, and is exploring tools ranging from NLP and clustering to predictive analytics.

Throughout his 18-year tenure, Brian has covered an array of life science topics, including clinical trials, medical devices, and drug discovery and development. Prior to WTWH, he held the title of content director at Informa, where he focused on topics such as connected devices, cybersecurity, AI and Industry 4.0. A dedicated decade at UBM saw Brian providing in-depth coverage of the medical device sector. Engage with Brian on LinkedIn or drop him an email at bbuntz@wtwhmedia.com.

Related Articles Read More >

Mounjaro
GLP-1 use tripled among non-diabetics, hitting $5.8B in 2022
University of Ottawa students harness tobacco relative to grow Ozempic-like drugs
tirzepatide
JAMA: Potential rare vision complications linked to blockbuster GLP-1s
Ozempic
Compounders and drugmakers clash over compounded weight-loss drugs with FDA in the middle
“ddd
EXPAND YOUR KNOWLEDGE AND STAY CONNECTED
Get the latest news and trends happening now in the drug discovery and development industry.

MEDTECH 100 INDEX

Medtech 100 logo
Market Summary > Current Price
The MedTech 100 is a financial index calculated using the BIG100 companies covered in Medical Design and Outsourcing.
Drug Discovery and Development
  • MassDevice
  • DeviceTalks
  • Medtech100 Index
  • Medical Design Sourcing
  • Medical Design & Outsourcing
  • Medical Tubing + Extrusion
  • Subscribe to our E-Newsletter
  • Contact Us
  • About Us
  • R&D World
  • Drug Delivery Business News
  • Pharmaceutical Processing World

Copyright © 2025 WTWH Media LLC. All Rights Reserved. The material on this site may not be reproduced, distributed, transmitted, cached or otherwise used, except with the prior written permission of WTWH Media
Privacy Policy | Advertising | About Us

Search Drug Discovery & Development

  • Home Drug Discovery and Development
  • Drug Discovery
  • Women in Pharma and Biotech
  • Oncology
  • Neurological Disease
  • Infectious Disease
  • Resources
    • Video features
    • Podcast
    • Voices
    • Webinars
  • Pharma 50
    • 2025 Pharma 50
    • 2024 Pharma 50
    • 2023 Pharma 50
    • 2022 Pharma 50
    • 2021 Pharma 50
  • Advertise
  • SUBSCRIBE